I love watching movies, and in New York City, where I live, the cost of watching one movie in a theater is around $13-$15. For two people, that’s almost $30, and if you have a family of four, that’s pretty darn pricey.
No wonder lesser and lesser people are “going to the movies”. Well, there are other reasons too I guess. Home theater systems for one, but I don’t know if their penetration has reached the point that they are causing the masses to stay home. Shitty movies might be another, but shittyness doesn’t have that great a track record of keeping the masses away from anything. I mean we have this and this! Maybe piracy? Now that’s a whole new conversation, but at the end of the day I do believe; provide something compelling and people will pay (a little).
I was in a bus passing by the United Artists Theater on 1st Ave & 85th St, and its currently playing Black Swan, and thought hmm, it would be good to get off the bus and go watch it until my impulse to not pay $30 to some production house kicked in. You can argue if that is justified, but afford it or not, it doesn’t pass my cost-benefit analysis-o-meter!
So here’s my idea; I googled it a bit and doesn’t seem like its been talked about publicly. Netflix, feel free to steal and implement it. Okay, maybe not really. If it works, I would like 50% of the profits. Just putting it out there in the universe, you never know what sticks!
I currently pay somewhere around $10 to get one DVD at home and unlimited streaming of the movies available for instant watching. Pretty good deal, as my cost-benefit analysis-o-meter tells me. Charge me $20, if you can also give me the ability to go to a theater and pay a small amount, say $5 and see a movie.
|Rank||Movie Title (click to view)||Studio||Total Gross /Theaters||Opening / Theaters||Open||Close|
|1||Toy Story 3||BV||$415,004,880||4,028||$110,307,189||4,028||6/18||12/2|
|2||Alice in Wonderland (2010)||BV||$334,191,110||3,739||$116,101,023||3,728||3/5||7/8|
|3||Iron Man 2||Par.||$312,433,331||4,390||$128,122,480||4,380||5/7||8/19|
|4||The Twilight Saga: Eclipse||Sum.||$300,531,751||4,468||$64,832,191||4,468||6/30||10/21|
|5||Harry Potter and the Deathly Hallows Part 1||WB||$292,890,256||4,125||$125,017,372||4,125||11/19||–|
So i’m not really a finance guy but maybe there is a way to make the numbers work here. Infact, there will probably be a lot of interest in such an offer, even at a higher price point, say $30. Besides it will create economic activity that could be tied back to Netflix, and the movie business in the long run.
I don’t care about the shitty butter covered corn and sugar they serve at the theater, and yea, noisy idiots do bother me, but i’ll figure that one out. However, I do love to watch movies on the big screen, and will jump at this offer. Hopefully many others will too.
Finally I would like to say that these opinions are solely mine and I do own a minuscule amount of stock in Netflix, so if their share price was to increase because of this post, maybe I will go and watch a couple more movies at the local theater.